Thanks for the visit! Here you will find a summary of my professional history. Inclusive, você pode ver essa página em Português. 😃
I'm a product designer with a graphic designer background.
The different challenges in each company that I was able to collaborate gave me skills and knowledge as a product designer.
I believe my baggage as a graphic designer helped me see that the user experience is beyond what's the screen, providing me a user-centered problem solver profile, which I use strongly in my experience in digital products.
<aside> 🌎 Aside from 🇧🇷 Portuguese, I can speak 🇬🇧 English, and I’m learning both 🇪🇸 Spanish and 🇫🇷 French.
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Contacts
✉️ [email protected] 🔗 Find me on Linkedin
Quick Access
I believe my process is standard. I tend to have various tools (i.e. personas, crazy 8s) in my disposal, and use each depending on the scope of the project, somewhat like a cardsorting. My process consists in:
<aside> 🔍 Discovery At the beginning of a project it is essential to understand the business objective. At this stage, I usually talk to stakeholders, perform benchmarking, read all the reports and documentation carried out. If not, I develop some personas based on these researches along with your storytelling to create empathy between the user and the team.
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<aside> 💡 Ideation After the general understanding, I start creating the user's journey to understand its entire path, touchpoints, positive and attention points of the service or product. In This part of the process includes creating wireframes in specialized tools like Figma and doing usability tests, whether asynchronous or not, to validate the idea. Then, I take advantage of all the insights acquired to apply to the final interface and do a new round of tests. At this stage, I also consider it extremely important to carry out a design critique with the rest of the product team, where it is possible to collect views based on the experiences of other professionals.
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<aside> 📊 Development At this stage, I handoff everything that was developed. After the development is complete, I start analyzing metrics, usually through Hotjar, to see if usability is effective, analyze possible user difficulties, and in addition, perform occasional A/B tests.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/03ef1787-cb9e-4041-9d7b-7a16d68ffae2/figma.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/03ef1787-cb9e-4041-9d7b-7a16d68ffae2/figma.svg" width="40px" /> Figma
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/00bbc0d9-b557-4a08-bb0f-ad7a16958f5d/sketch.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/00bbc0d9-b557-4a08-bb0f-ad7a16958f5d/sketch.png" width="40px" /> Sketch
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0de7d361-9c62-49a4-9ac5-4e89adfe6ed3/Frame_22015.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0de7d361-9c62-49a4-9ac5-4e89adfe6ed3/Frame_22015.png" width="40px" /> Maze
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cb12517b-e07b-4c36-9233-a8f71297d57b/marvel.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cb12517b-e07b-4c36-9233-a8f71297d57b/marvel.png" width="40px" /> Marvel
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/833cb0af-c2ae-489e-8391-30cb5e098c4c/hotjar-3521492-2944936.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/833cb0af-c2ae-489e-8391-30cb5e098c4c/hotjar-3521492-2944936.png" width="40px" /> Hotjar
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dc8c8d6c-7057-481e-9efe-a31b2a911d61/zeplin.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dc8c8d6c-7057-481e-9efe-a31b2a911d61/zeplin.png" width="40px" /> Zeplin
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b127788e-118f-4d40-98b0-a913f6b80406/photoshop-cc.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b127788e-118f-4d40-98b0-a913f6b80406/photoshop-cc.svg" width="40px" /> Photoshop
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/347f6b11-1728-42e9-af41-65613fe231fc/adobe-illustrator-cc.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/347f6b11-1728-42e9-af41-65613fe231fc/adobe-illustrator-cc.svg" width="40px" /> Illustrator
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7f1f27fe-efc8-4113-8a54-4f666cb5d4f8/after-effects-cc.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7f1f27fe-efc8-4113-8a54-4f666cb5d4f8/after-effects-cc.svg" width="40px" /> After Effects
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/30b941e6-e928-4e98-bf0b-da8243e9d8ef/images.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/30b941e6-e928-4e98-bf0b-da8243e9d8ef/images.png" width="40px" /> CVC Corp | Môre Design **2021 → Currently ** Working on the "Flights Ticket" tribe performing analysis, improvements and suggesting new features for the product's whole user experience and interface.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ea6c324f-de30-4d24-b49d-ce92289b1da1/unnamed.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ea6c324f-de30-4d24-b49d-ce92289b1da1/unnamed.png" width="40px" /> Conexa Saúde **2020 → 2021 ** I worked on the Docpass product and the entire process of recreating the application, which had previously been developed by a software factory.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bb5d1594-44f1-4fd2-b349-6b5dbe59aa04/fDMDRrWr_400x400.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bb5d1594-44f1-4fd2-b349-6b5dbe59aa04/fDMDRrWr_400x400.jpg" width="40px" /> Infobase Interativa 2019 → 2020 ** I worked on the creation of different digital products coming from giant clients, such as BASF, MIT and Michelin.
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